Brian Hand
Brian Hand
Title: Assistant Commissioner
Phone: (864) 350-0537

Conference Carolinas Commissioner Chris Colvin unveiled the addition of Brian Hand as Assistant Commissioner for External Relations on Wednesday, July 31, 2019. 

Hand joins the Conference Carolinas league office after almost three years as the Assistant Athletic Director for External Relations at UNC Asheville.

“Brian’s background in the world of marketing and communications make him an ideal fit for our team,” Colvin said. “He is a former NCAA Division II student-athlete and he is someone that truly understands what it takes to be successful in the world of communications and can also relate to our communications professionals in the league having been in their position.”

Hand will serve as the sports information director for the conference office where he will also oversee marketing, video, social media and other general communications. He will also work with Colvin to help generate sponsorships for Conference Carolinas.

“I am extremely appreciative to Commissioner Colvin for giving me this special opportunity at Conference Carolinas,” Hand said. “The Conference Carolinas narrative of developing student-athletes in body, mind and soul is something in which I truly believe and I cannot wait to help tell the many fantastic stories that we have throughout the conference over the coming years. I am thrilled to be a part of the team of tremendous professionals that represent Conference Carolinas.”

A native of the Upstate of South Carolina, Hand returns home to Greenville after overseeing the marketing and fan engagement, communication and ticketing offices at UNC Asheville. He was also the sports supervisor for baseball. 

Prior to joining the UNC Asheville athletics department, Hand for four years was the Executive Editor of Spurs & Feathers, which is the official publication of the University of South Carolina Gamecock Club. While at South Carolina, he worked closely with the External Communications and Development Offices.

Hand also served as the Assistant Athletic Director for Communications and Promotions at USC Aiken for five years and as the Director of Sports Information and Game Operations at Presbyterian College for two and a half years. He began his career in college athletics at the SoCon league office in Spartanburg, S.C. after interning with the Triple-A Nashville Sounds.

A North Greenville University (B.A.) and Middle Tennessee State University (M.S.) graduate, Hand played collegiate soccer at North Greenville where he was named to the 2001 National Christian Colleges Athletic Association Honorable-Mention All-American squad and the all-region team. He was a two-time Defensive Player of the Year at North Greenville.